• October 7, 2024
What are the 3 types of augmented reality?

What are the 3 types of augmented reality?

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Augmented reality (AR) refers to the use of computer-generated images, videos, and other digital media to enhance or “augment” the real world. AR technology is designed to seamlessly blend digital elements into the physical environment, allowing users to interact with virtual objects and environments in a more immersive way.

Marker-Based Augmented Reality

Marker-based AR uses visual markers, such as QR codes or image recognition technology, to trigger a digital response. When a user scans a marker with their smartphone or tablet, the AR app will overlay digital information onto the real world, providing additional context or interactivity. Marker-based AR is commonly used in museums, retail stores, and marketing campaigns to provide users with more information about products or exhibits.

Marker-Based Augmented Reality

Location-Based Augmented Reality

Location-based AR uses GPS technology to determine a user’s location and then overlays digital information onto the real world based on that location. This type of AR is commonly used in travel apps, where users can see virtual landmarks, historical sites, or points of interest as they explore a new city. Location-based AR can also be used in educational contexts, where students can learn about local history or geography by exploring their environment with an AR app.

Device-Based Augmented Reality

Device-based AR uses sensors and cameras on a user’s device to create a 3D model of the physical environment. This type of AR is commonly used in gaming, where users can interact with virtual objects in the real world. Device-based AR can also be used in interior design or architecture, where users can see how a piece of furniture or building would look in their space before making a purchase or renovation decision.

Conclusion

Augmented reality technology is rapidly evolving and is being used in a variety of industries, from marketing to education to gaming. Marker-based AR, location-based AR, and device-based AR are the three main types of AR, each with its own unique applications and use cases. As AR technology continues to advance, we can expect to see even more innovative and immersive experiences in the future.